THE CHALLENGE
Launching a new technology required more than showcasing innovation to resonate with a discerning, style-conscious audience of women ages 35-55 with HHI 200K+. For Marion Parke, the task went beyond introducing their twice-patented intelligent, invisible insole; it demanded proof that comfort and elegance could truly coexist. In footwear, “comfort” too often carries the stigma of compromise: bulky silhouettes, unrefined design, or messaging rooted in function rather than aspiration. The challenge was to present a technology that elevated the fashion conversation rather than detracting from it.

THE RESULT
We built a digital-first strategy to scale their direct-to-consumer business, acquire new customers, and drive brand awareness. We began with crafting a strong brand and product narrative and robust digital content strategy, that drove e-commerce traffic and sales at all points in the marketing funnel.

We then developed the Beauty & Brains Campaign which included bold and playful copy lines that complemented the elevated graphic visuals. Our work helped widen the addressable market through scale, and enabling new price points into the fold.

Brand Strategy, Art Direction, Copywriting, Shoot Production, Photography, Paid Media, Social Content.

OUR SERVICES

We named the twice patented molded insole, the Triple I ™ and designed a logo to bring awareness to the features and benefits of the brand’s innovative design and material.

Podiatric surgeon Marion Parke first dreamt of creating her own luxury shoe collection during her surgical residency, where she learned the importance of foot support to overall wellbeing.

Leveraging her surgical expertise and scientific knowledge, Marion developed and patented an invisible insole that’s integrated into every shoe. Then, she married her patented innovation with Italian artistry and iconic design.

Result: Marion Parke Shoes, the long-awaited answer for women seeking luxury style and legitimate comfort.