Beauty & Brains

The idea that “Beauty is pain” is so common with women, they will suffer for style. Former podiatrist and style enthusiast, Marion Parke set out to change footwear forever. With surgeon-designed comfort and Italian high design being core to the brand’s offering, we worked to further disprove the assumption that comfort has to be unattractive. We developed a sassy new brand voice and brought it to life in our Beauty & Brains campaign with bold graphic images to support the new communication strategy

Creative Strategy
Art Direction
Copywriting
Shoot Production
Paid Media
Social Content

SERVICES

We named the twice patented molded insole, the Triple I ™ and designed a logo to bring awareness to the features and benefits of the brand’s innovative design and material.

Founder Story

Podiatric surgeon Marion Parke first dreamt of creating her own luxury shoe collection during her surgical residency, where she learned the importance of foot support to overall wellbeing.

Leveraging her surgical expertise and scientific knowledge, Marion developed and patented an invisible insole that’s integrated into every shoe. Then, she married her patented innovation with Italian artistry and iconic design.

Result: Marion Parke Shoes, the long-awaited answer for women seeking luxury style and legitimate comfort.