About Us

Our deep expertise lies in helping brands find their true north so they can stand out with the female consumer, stay relevant and ignite growth—especially during challenging market shifts.

With our founder/CEO Amy Demas’ background rooted in omni-channel retail, brand evolutions and editorial content, we have led creative initiatives for some of the most recognized brands, including Target, Chico’s, Evereve, CVS/pharmacy, Victoria’s Secret, Loft, Ulta Beauty, Stila Cosmetics, White House Black Market, Pier 1, Condé Nast, DC Shoes, Revlon, Ann Taylor and several Clorox Co. wellness brands.

Equal parts creative and strategic, we have built a reputation for transforming brands into powerful, culturally resonant forces in their respective markets.

How we win with her for our clients

We build female-forward strategy and creative based on three key pillars:

• Evolve by reinventing brands for what’s next.

• Engage through brand building that moves culture and market share.

• Express with design and storytelling that shape how brands are seen, felt and remembered.

Hear from Tom Nowak, former CMO of Evereve

  • “AD&Co. has not only helped us to effectively communicate our brand story with a wide range of visual and written creative assets, but also played a key role in establishing and enhancing our brand point of view. They have an exceptional ability to anticipate our needs, in addition to executing our creative vision.”

    Marion Parke, Founder & Creative Director, Marion Parke Footwear

  • "From the very first meeting, AD&Co. quickly understood our goals, helped refine our vision, and overdelivered at every stage. Pushing us beyond our comfort zone in the best way. The entire process was collaborative, enjoyable, and seamless, and ultimately exceeded our expectations."

    Colleen Kelly, CEO, Alex Evenings

  • “I can depend on AD&Co. to approach an assignment through the filters of what’s right for the customer and the brand, and to recommend the most thoughtful solution versus the expedient one.”

    Tom Nowak, Chief Marketing Officer, Evereve

  • “With a passion for building brands and fostering customer engagement in unison, Amy and her team work tirelessly to bring brands to life in a space that is uniquely theirs.”

    Donna Noce Colaco, President, White House Black Market & Pier 1 Imports

  • “As a new emerging brand we were struggling to articulate our unique brand POV. Amy and team were invaluable thought partners. They helped guide us through a process to bring focus and clarity. This work has been instrumental to our growth and success.”

    Anne Cashill, President, Marion Parke Footwear

  • “Amy never loses sight of the strategic undertones required to create and generate content that drives measurable results. Her terrific sense of what is culturally relevant allows her to push ideas and to offer alternative ways of thinking through problems.”

    Serena Saitas, CEO & Founder, Real Brand Strategy

  • "AD&Co. approached my client's brand revitalization project with a fresh perspective and exquisite taste. Amy lets founders maintain a sense of control, working closely and respectfully alongside them to creatively articulate their brand in new ways that nod to their past while taking them into the future. A pleasure to work with and perhaps the most organized creative out there!"

    Pam Seidman, Founder, The Seidline Group

  • "Amy is a creative businesswoman who uses her left and right brains equally—a rare quality in this industry! She is smart, driven, and results-focused, while simultaneously seeking out the new and the fresh. She is passionate, and both creatively and strategically articulate."

    Elizabeth Kiester, Fashion & Beauty Trend Forecaster & Concept Consultant

Ready to Capture Her Attention?

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