Nutranext, a wellness division of The Clorox Company, partnered with us to build distinct lifestyle identities for its supplement brands. By uncovering consumer insights and producing seasonal shoots, we created robust omnichannel asset libraries that strengthened each brand’s connection with its audience.
Clorox Wellness Brands
SERVICES
Competitive Audit
Brand Asset Strategy
Creative Direction
Photo Art Direction
Shoot Production
Calm
For Natural Vitality’s bestselling magnesium line, Calm, we developed a serene visual approach for its relaunch. Using soothing palettes and self-care storytelling, we built a brand world of tranquility that extended into a co-branded partnership with the Calm meditation app.
Neocell
A collagen-supplement brand needed to stand out in a crowded category with a science-backed yet relatable lifestyle story. By weaving its color palette into everyday wellness moments, we positioned the brand as a versatile ingredient for health-conscious consumers.
Renew Life
A gut-health supplement brand for women needed assets to highlight its three flagship probiotics. We created distinct creative approaches for each line, conveying balanced wellness across women’s life stages, from menstruation to prenatal to menopause while building customer trust and delivering product education.
Rainbow Light
A supplement brand supporting the whole family, from kids to teens to adults, they needed a visual world that reflected modern family life. We delivered colorful, versatile assets designed for use across channels and retail partners.
