It was clear to the Nutranext wellness brands division of the Clorox Co. that it was time to build a lifestyle around each of their beloved supplement brands. We worked closely with the various internal teams to gain insights on each consumer target in the portfolio and then built a creative strategy around their unique brand attributes. We then produced seasonal shoots to create deep omni0channel brand asset libraries.
Overview
Competitive Audit
Brand Asset Strategy
Creative Direction
Photo Art Direction
Shoot Production
SERVICES
Calm
For leading wellness and supplements brand Natural Vitality we created a visual approach for the relaunch of Calm, their bestselling magnesium line. We painted a world of quiet serenity found through simple self-care moments, using relaxing color palettes to further evoke a state of wellbeing. From there, we wove visual storytelling cues into a
co-branded partnership with popular meditation app Calm.
Neocell
Collagen-supplement brand NeoCell needed to set itself apart from the competition with a science-backed yet relatable lifestyle story that would resonate with its young millennial audience. We delivered this by building a brand world that wove their color palette into scenes of everyday wellness, positioning NeoCell as a versatile recipe ingredient that appeals to discerning, health-conscious consumers.
Renew Life
Renew Life, a gut-health–focused supplement brand for women, wanted a suite of assets that highlighted each of their three flagship probiotic and women’s health supplements. Through our content, we conveyed a sense of balanced women’s wellness for every life stage and differentiated the product lines with distinct creative approaches—successfully building trust with the target consumer while delivering product education.
Rainbow Light
For Rainbow Light, we focused on supplements that support the whole family, from kids to teens to adults. We built a visual world representing the full spectrum of modern family life, with a suite of colorful assets designed for use across channels and retail partners.
