Overview

To support Evereve’s strategy to scale their brand partnership program, we created this product campaign promoting their exclusive capsule collection with viral, denim-first brand Good American.

In addition, we created emotional editorial story content with CEO and Co-Founder Emma Grede, denim guru, comfort connoisseur, thought leader and advocate for marginalized women. This content highlighted Emma's formula for the perfect jeans, her gift for understanding both her customer and the science of fit, and how she’s using her prominent voice to do better by the world.

Services

Creative Direction
Art Direction
Photo & Video
Social Content
Product Styling
Editorial Content
Interview & Article

Screenshot of an online clothing store website showcasing models wearing casual outfits with the text "Good American Capsule Collection" displayed prominently.
A woman with shoulder-length brown hair standing outdoors in front of large green plants, wearing a cream-colored jumpsuit with a tied waist, a zip-up front, layered with a gray long-sleeve shirt, and patterned shoes.
Green pants draped over the edge of a wooden chair with natural grain, placed near a large window with a view of outdoor plants and gravel ground.
A young woman with long brown hair smiling, wearing a white sweater, olive green wide-leg pants, and white sneakers, standing outdoors with a textured wall and plants in the background, carrying a pink quilted waist bag with a black strap.
A green military-style jacket hanging on a wooden hanger in front of a window, with large green leaves visible outside.
A cream-colored V-neck sweater hanging on a white hanger outdoors in front of lush green tropical plants.
A pair of blue ripped jeans draped over the back of a wooden chair.
A dark blue henley shirt with buttons on a wooden surface near a window. There are green plants outside the window.
A woman with long brown hair is sitting indoors, wearing a dark jacket with an olive green shoulder detail, a black shirt, layered gold necklaces, and gold jewelry on her wrist. She is holding her left hand near her face, with her fingers touching he
Beige jumpsuit with short sleeves, front zipper, two chest pockets, and a belt, hanging on a white hanger in front of a window with green plants outside.
A woman with long brown hair wearing a white top, gold jewelry, and carrying a pink quilted bag with a black strap over her shoulder, standing on a sandy surface.
A folded light gray plaid shirt with buttons lies on a wooden surface.
A woman with long brown hair, wearing a green jacket with rolled-up sleeves, a navy shirt, and blue jeans, standing against a beige wall, touching her hair with her right hand.
A woman sitting on a table in a clothing store, surrounded by clothing racks with jeans and tops. She is wearing a denim jumpsuit, hoop earrings, and clear heels. An open magazine featuring her as CEO of Good American is in front of her, displaying images and text about her.
Open magazine featuring photos of clothing items like jeans, jackets, jumpsuits, sweaters, and dresses, with descriptions and prices listed.
Open magazine with images of two women modeling casual outfits. The woman on the left is wearing a beige jumpsuit with wide-leg pants, and the woman on the right is wearing a green utility jacket over a navy shirt and jeans.
Open magazine with two pages, each displaying a woman with dark brown hair, smiling outdoors. The woman on the left is wearing a light gray cardigan, jeans, and pink shoes, standing near a window with greenery outside. The woman on the right is dressed in a white top, green pants, white shoes, and carries a pink bag, standing against a textured wall with plants nearby.