Brand Identity Design Evolution

Evereve was ready for a brand identity refresh including an update of their existing logo. We took a more refined and modern approach to the new wordmark and brand typography and designed a full suite of assets from packaging to color palette. This positioned Evereve as a more elevated fashion brand alongside their target competitors and appealed to the design focussed contemporary brands they carry.

Services

Creative Direction
Graphic Design
Brand Identity Design
Brand Packaging
Internal Brand Asset Design

We redesigned the brand wordmark to create a more elevated and refined expression.

Collage of three photos related to the store or brand Evereve. The first photo shows a man and a woman standing outside the store with black awnings, smiling. The second photo depicts the entrance with a blue brick façade and a wooden door, displaying the Evereve signage above. The third photo features the same woman and a different man inside, standing near a wooden wall with vertical slats, with green plants and a marble counter in the background, both smiling.
Close-up view of a denim fabric with a white label that reads 'EVEREVE' on the left side, and a light blue sweater with a tag labeled 'EVEREVE' lying on a wooden surface on the right side.
Open magazine or catalog showing three photographs of women modeling clothing. The first woman has curly blonde hair, wearing a sleeveless denim jumpsuit, sitting on a red chair with greenery in the background. The second woman has long brown hair, wearing a blue sleeveless top and matching pants, standing outside near palm trees and mountains. The third woman has wavy blonde hair, wearing a black patterned blouse and denim shorts, sitting on a white chair in a garden.
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