Text in white cursive font reads: 'The Art of the F-16 Cdy' against a black background.

This campaign explores how the brand expresses its point of view through personal styling. It’s all about the small bold choices that transform women’s everyday outfits into something powerfully personal. We captured the head-to-toe looks as well as close up styling details to serve modern women in a way that felt effortless yet chic to inspire her to think about finding her edge.

The Art of the Edge

Creative Direction
Content Strategy
Omni Photo & Video
Paid Media
Catalog

SERVICES

Magazine spread showing fashion models in various outfits, including a woman in a plaid shirt and jeans sitting in a chair, and another woman with curly hair in a patterned top.
A woman with long blonde hair, wearing a sleeveless maroon vest with metallic buttons, maroon satin pants, and gold jewelry, sitting against a beige background with the words 'Work Unbuttoned' written in cursive overlay.
Open magazine showing fashion models in various outfits, with a focus on workwear and casual styles.
A woman with curly hair wearing a black and beige knit sleeveless top, black wide-leg trousers, beige shoes, a necklace, a watch, and earrings, standing indoors near glass doors with a large potted plant in the background.
Close-up of a woman with long, wavy reddish-blonde hair wearing a dark denim jacket and a pleated skirt with a leopard print pattern, standing indoors.
A woman with blonde hair, wearing a black blouse with silver embellishments and a long brown skirt with a front slit, standing outdoors in front of a building with large glass windows and a plant.
A woman with curly hair wearing a white blouse with puffed sleeves and a plaid vest, standing in front of a neutral background.
A woman with blonde hair wearing a checkered blazer, black leather pants, and black shoes standing inside a modern space with large planters and a tree, natural light coming through a window.
A woman with blond hair wearing a white shirt, gray sweatshirt, and black pants, walking and balancing on one foot against a beige background, carrying a black handbag and wearing sneakers with black and white stripes.
A woman with curly brown hair posing on wooden stairs inside a modern building, wearing a brown sleeveless dress, beige boots, and holding a blue checkered handbag.
A woman with long blonde hair wearing a sleeveless maroon vest with large buttons, matching wide-leg satin pants, maroon shoes, a gold watch, and a gold necklace standing against a plain beige wall.
A young woman with blonde hair standing in a hallway near a glass door. She has one hand near her mouth and is wearing a patterned blouse, high-waisted black jeans with a belt, and black open-toe shoes with ankle straps.
A woman sitting on a brown leather chair, wearing a white blouse with black polka dots, black pants, and burgundy high heels. She has blonde hair and is wearing a gold watch. The setting appears to be indoors with a beige textured wall and a wooden f
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