This is Me

This Is Me in collaboration with IPSY and LOVE+CRAFT+BEAUTY, is a campaign that flips the script on the typical creative development process and empowers the talent to be their own creative directors.

The goal of this campaign is to bring to life LOVE+CRAFT+BEAUTY’s brand purpose of promoting self-love, celebrating diverse beauty, and championing uniqueness. Together with LOVE+CRAFT+BEAUTY, AD&Co. is honored to give a microphone to today’s young creators. By allowing them the freedom to tell their stories, we see who they really are and how authentically and bravely they move through the world. We captured images, moving portraiture, and video interviews–and at the center of it all, beauty products and fashion accessories were their tools for play and self expression. Behind these images lie stories of bravery, confidence, and an unapologetic look at who they are.

SERVICES

Creative Direction
Art Direction
Photo & Video
Omni Assets

The Talent

Our cast of seven beautiful, vibrant creatives each contribute something unique to our #ThisIsMe campaign. We handpicked a diverse and dynamic group, each with a strong sense of self and a fresh perspective on how they express their identity. What unites them is a clear confidence in their own beauty and an unapologetic approach to how they dress and present themselves to the world.

“I am iconic. I am confident. I am progress.” - Naie

Naie River is the face/snapshot? of modern beauty: label-defining, limitless, edgy, confident. They define inner and outer beauty and therefore the perfect talent selection to partner with IPSY’s – a retailer whose values and mission (and demographics) completely align – and the reason they selected this AD&Co campaign video to help promote their Love Craft Beauty collection at IPSY.

All around, this partnership exemplifies the epitome of authentic collaboration between a retailer (IPSY), a brand (LCB), and talent (NAIE)-- a formula architected from concept to completion by Ad&Co.