Leading wellness and supplements brand Natural Vitality tapped us to create a visual approach for the relaunch of Calm, their bestselling magnesium line. We painted a world of quiet serenity found through simple self-care moments, using relaxing color palettes to further evoke a state of wellbeing. From there, we wove visual storytelling cues into a co-branded partnership with popular meditation app Calm, creating harmony with a cohesive campaign that expertly played out across channels.

Creative Strategy
Creative Direction
Content Strategy
Art Direction
Social Media
Shoot Production