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After naming Marion Parke’s twice patented intelligent, invisible insole: Triple I ™, we developed a striking minimalist architectural campaign. Our approach led with confident graphic poses to showcase the collection’s bold yet sophisticated style. We extended the campaign by capturing detailed video and product still life to complete the omni-channel asset strategy and expanding their content library for the seasons. The additional lifestyle content really proved a strong way to increase video engagement across social platforms.
Art Direction
Copywriting
Shoot Production
Videography
Photography
Paid Media
Social Content -
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