We developed the creative for Evereve’s exclusive collaboration with musician and indie rock icon Liz Phair. We set out to capture her enduring influence and unapologetic spirit—qualities that deeply resonate with the Evereve woman. The campaign celebrates resilience, creativity, and confidence through Liz’s story, bringing these themes to life across photo, video, and editorial formats. Designed as omni-channel campaign, it reintroduced Liz Phair to a new generation while authentically aligning with Evereve’s empowering brand mission.