Evereve came to us to conceptualize and produce the creative for a collaboration with musician, indie rock pioneer and influential voice, Liz Phair. Her star power and sustained relevance as an artist and visionary voice for women aligned seamlessly with our mission: to tell the EVEREVE brand story by showcasing the collections through a woman who has moved forward through it all. It was important for the campaign content to showcase her as a woman who has persevered and leveled up through every challenge she’s faced, capturing this attitude across formats while optimizing for each channel.
Creative Strategy
Art Direction
Photography
Video
Editorial
Paid Media
Social Content
Catalog
Print Advertising
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