We partnered with legacy jewelry brand BVLA, whose market share was being challenged by emerging competitors, to elevate brand perception, tell their rich story, and transform their visual identity. By emphasizing design and craftsmanship through stark white backgrounds and dramatic jewelry compositions, we showcased the meticulous detail and artistry of each collection. These fresh assets were rolled out across POS collateral, printed lookbooks, social media, and the website, delivering a cohesive, premium brand experience that reinforced BVLA as the category leader.
Overview
Creative Strategy
Website Refresh
Art Direction
Design
Social Strategy
Content Shoot
Print Collateral
Product Photography
SERVICES
BVLA Future Stars
We had the honor of partnering with BVLA to help bring the Future Stars Apprentice Program to life—a groundbreaking initiative that opens doors for young, under-resourced BIPOC in Los Angeles to build careers in fine body jewelry design and manufacturing.
By spotlighting this program, we’re proud to help BVLA amplify diverse voices in the jewelry industry, in the local LA community, and in their own workplace. This is what it looks like to design with purpose—from the bench to the big picture.
