Fine piercing jewelry become quite trendy in recent years and the new players were stealing market share from handmade legacy brand, BVLA. We partnered with them to tell their rich brand story, elevate their brand perception and refine their visuals. We started by refocusing content to highlight design and craftsmanship, layering in visual cues like stark white backgrounds against dramatic jewelry pieces to showcase the meticulous detail and artistry in their collections. We tailored these fresh assets across their POS collateral, printed lookbook, social media, and website.
Overview
Creative Strategy
Website Refresh
Art Direction
Design
Social Strategy
Content Shoot
Print Collateral
Product Photography
SERVICES
BVLA Future Stars
We had the honor of partnering with BVLA to help bring the Future Stars Apprentice Program to life—a groundbreaking initiative that opens doors for young, under-resourced BIPOC in Los Angeles to build careers in fine body jewelry design and manufacturing.
By spotlighting this program, we’re proud to help BVLA amplify diverse voices in the jewelry industry, in the local LA community, and in their own workplace. This is what it looks like to design with purpose—from the bench to the big picture.
