ULTA Beauty Collection
OVERVIEW
We partnered with Ulta Beauty to re-launch their own Ulta Beauty Collection, with a renewed focus on clean, cruelty-free makeup and skincare targeted at Gen Z. We helped them bring their vision to life with vibrant, joyful and playful images & videos that celebrated individuality.
RESULTS
These creative assets brought the brand relaunch to life in a fresh and exciting way through vibrant, playful photo and video assets for a new collection spanning 700+ SKUs and 1,400+ stores, designed to engage Gen Z and the next generation of beauty consumers.
SERVICES
Art Direction
Photography
Video Directing
Photo Editing
Production
