We’re a senior-led, strategic creative studio focused on retail, beauty, CPG, fashion and wellness brands with female target consumers.

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Our approach sits somewhere between brand consultancy, creative agency, and content studio. We work with clients both project-to-project and on retainer, often as a trusted sidekick to internal teams to fill bandwidth gaps and to bring fresh creative perspectives.

The people leading the work have run creative teams inside brands, agencies, and editorial media companies, so we understand the business, cultural, and creative sides of brand building. We think about the full system: how a brand looks, sounds, evolves, launches, shows up in culture, and stays recognizable across every channel. 

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Our Team

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Amy Demas

FOUNDER + CHIEF CREATIVE OFFICER

Amy has spent 20+ years leading creative for brands that target female consumers. She built AD&Co, a women-owned full service creative agency and content studio to help style driven retail, fashion, beauty, CPG and wellness lifestyle brands build creative strategies and content that resonate with target consumers.

Her deep expertise in retail and brand creative strategy lies in helping brands find their true north so they can stand out, stay relevant and ignite growth, especially during challenging market shifts. She works closely with founders, CEOs, and leadership teams, whether they’re growing the next big brand or evolving a legacy business to sharpen their strategy, create impact at every touchpoint, and bring bold ideas to life through breakthrough content and integrated holistic brand strategy.

She leads AD&Co. with true indie agency spirit, a customer centric approach and a passion for collaborating directly with client teams, pairing strategic, integrative brand thinking with agile execution, so founders and marketing leaders with big goals get a dedicated boutique partner who moves as fast as they do.

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Dara Weinberg

CREATIVE DIRECTOR

Dara is one of the sharpest creative minds working in brand visual identity today. She has built brand identity systems, packaging, and ecommerce sites for some of the most recognizable names in beauty and wellness, taking each brand from strategy to shelf to screen.

Her work spans full-service branding suites, packaging design, and custom website design for brands including Parachute Home, Arrae and Moon Juice. At Josie Maran, she led the creative team across every consumer touchpoint, including work on the full rebrand and repackaging initiative that launched exclusively at Sephora in March 2024.
At AD&Co., Dara leads creative direction and design across brand identity, packaging, art direction and e-commerce, building the full visual world rooted in strong brand strategy and customer insights.

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Sr. Integrated Producer 

Carly Quaggan

Carly is a multidisciplinary creative project producer working across campaigns, brand launches, activations, content shoots, and brand partnerships. Before AD&Co., she managed creative projects at FOX Entertainment and built her career across fashion, brand marketing, ecommerce, and retail. Her fashion background includes global merchandising at Club Monaco / Ralph Lauren, as well as representing international brands including Maison Michel, Alexander Vauthier, and Forte Forte to major retailers across North America and Europe.

She brings a unique ability to bridge creative vision with the strategy, relationships, and execution needed to bring complex projects to life. Her experience spans entertainment, music, branded content, experiential, and partnerships, including a Super Bowl activation with KREWE Sunglasses in New Orleans, a Samsung docuseries, a Health-Ade Kombucha collaboration, and projects with FOX, Tubi, Billboard, and music artists.

& Company—

Because we stay intentionally small, the work stays close to the senior team. Around that core, we tap our trusted and proven extended network of multi-disciplinary designers, creatives, brand strategists, marketers and content producers to work collaboratively with founders, senior leadership and their teams to  support and solve today's brand building, growth, creative and marketing challenges.

Our team has made a name for themselves by working with notable brands including Target, Josie Maran, Ulta Beauty Collection, Revlon, Victoria’s Secret, Arrae, Parachute Home, Hint Water, Stila Cosmetics, California Naturals, Evereve, The Good Patch, Rainbow Light, Gray Whale Gin, Walmart, White House Black Market, Loft, Marriott, and more. Each member brings vital experience and specialized skills allowing us to create a powerful and nimble roadmap for every project.