A woman standing by a pool, smiling and raising her arms, viewed through a yellow object with circular cutouts, with the text "The Spirit of Summer" overlayed on the image.
A woman standing by a pool, smiling and raising her arms, viewed through a yellow object with circular cutouts, with the text "The Spirit of Summer" overlayed on the image.

Overview

For Evereve’s May Collection, we built the campaign around a clear idea: The Spirit of Summer. It’s a reflection of how quickly the season moves, and how her calendar fills just as fast.

Shot on location in Palm Springs at the Parker Hotel, the creative leans into a sun-soaked, retro-modern backdrop that feels both elevated and effortless. Clean lines, saturated color, and a sense of lived-in ease mirror the collection itself.

We approached the omni channel shoot as a series of connected moments, grounded in real occasions and the natural rhythm of the season. From celebrations to long weekends, the casting and environments reflect a woman in motion, navigating it all with confidence and ease.

Across the campaign, we kept the styling focused on versatility and repeatability, showing  dresses, sets, and everyday pieces in a way that feels intuitive. The result is a cohesive expression of summer that feels wearable, optimistic, and rooted in how she actually gets dressed.

Creative Strategy
Creative Direction
Omnichannel Photo + Video
Paid Media
Social Content
Website Assets
Catalog

SERVICES

Three photographs of women at a summer outdoor setting, smiling and taking selfies, with magazines or catalogs in the background.
A collage of six Polaroid-style photos featuring women enjoying outdoor and indoor activities at a sunny location, with bright colors and casual fashion.
Fashion advertisement featuring women in summer and spring clothing including dresses, tops, and pull-on bottoms, emphasizing celebrating in style, soaking up the sun, and shopping for the latest trends.
A magazine spread featuring images of women at an outdoor event, with the main focus on a woman in a blue dress and several other women socializing, holding drinks, and smiling.
A magazine spread featuring images of women at an outdoor event, with the main focus on a woman in a blue dress and several other women socializing, holding drinks, and smiling.
Two photos of a young woman with blonde hair and a bright smile. In the first, she is relaxing by a pool, resting her head on her crossed arms on the pool edge. In the second, she is standing outdoors near a pool, wearing a blue and white dress, with arms raised and a joyful expression, with a house, trees, and mountains in the background.