Reed Clarke

OVERVIEW

Reed Clarke, founded by celebrity makeup artist Fiona Stiles, is a curated e-commerce destination cutting through beauty clutter with only the best-in-class essentials. As they looked to scale, AD&Co. crafted a tailored marketing and content strategy, positioning the brand as a pinnacle of sophistication in the digital space.

SERVICES

Creative Strategy


Art Direction


Website Refresh


Photoshoots

Social Content 


Email Design

Copywriting


PHOTOGRAPHER: ANDREW STILES

Stack of four different textured stones with a small, transparent, amber-colored bottle of face oil labeled 'CIRCA 1970' balanced on the top, connected by a piece of twine.
Close-up of a woman's face showing her eyes, nose, and lips, with smooth skin and natural makeup.
Close-up of a metallic hairpin with a wavy design.
Back of a person's head with brown hair styled in an elegant bun secured with gold hairpins, wearing a black top.
Eggs in a carton with a white container labeled 'Sound Renewal Serum' placed among them, with a few more small metallic decorative objects nearby, set against a neutral background.
Close-up of a finger with shiny metallic pink nail polish on a gray background.
Close-up of multiple open jars of glitter eyeshadows in various shades including black, pink, gold, and red.
Close-up of a woman applying mascara to her eyelashes, with her face visible and her eyes looking slightly to the side.
Close-up of a makeup brush with pink blush on the bristles and a small makeup sponge on the other brush handle, against a beige background.
A collage of small objects including a wooden scrub brush, a round beige tablet with the words "ACQUA DI PARMA" engraved, a pink rectangular block, and a white rectangular block with the number "5" engraved, arranged on a flat surface against a dark gray background.

“ AD&Co helped us step back and see the bigger picture. They gave us a clear three, six, 
and twelve-month roadmap, bringing structure and consistency to our marketing. The result is a more cohesive brand story and a marketing strategy that finally feels clear and manageable instead of overwhelming. ”

Fiona Stiles
Founder, Reed Clarke

Close-up of a glass dropper with a small amount of clear liquid, with a droplet falling from the tip against a neutral background.
Close-up of three stacked bath bombs with a loofah sponge on the side, set against a brown background.
Red lipstick in gold tube, dark red nail polish, surrounded by decorative ceramic objects with cut-out patterns.
Close-up of a red lipstick with the cap removed, set against a dark background with light reflections.
Close-up of a perfume bottle labeled 'Beauteve' with red liquid inside.
Close-up of a textured surface with the words 'REDCARKE' in white text.

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