Reed Clarke

Reed Clarke, founded by celebrity makeup artist Fiona Stiles, is a curated e-commerce destination cutting through beauty clutter with only the best-in-class essentials. As they looked to scale, AD&Co. crafted a tailored marketing and content strategy, positioning the brand as a pinnacle of sophistication in the digital space.

OVERVIEW

SERVICES

Creative Strategy


Art Direction


Website Refresh


Photoshoots

Social Content 


Email Design

Copywriting


PHOTOGRAPHER: ANDREW STILES

A hairpin with a wavy, S-shaped design and a gold-colored finish.
Three stacked spa or bath products in pink, yellow, and off-white colors with a white loofah sponge on the left side against a brown background.
A red lipstick, a small round perfume bottle with a gold cap, and white decorative objects with brown spots on a light gray background.
A closed red lipstick in a black case with the cap on, photographed against a dark, gradient background.
Close-up of a red cosmetic product container with a transparent cap, labeled 'Beautye'.
Three vertical panels featuring different cosmetic products. The left panel shows stacked small jars labeled 'Flavedo & Albedo' with shades of brown and yellow. The middle panel displays a lipstick with a peach-colored background. The right panel features a beige lipstick and peeled orange peels on a yellow background.
A soap bar with the brand name 'Acqua di Parma' is balanced on a small architectural structure with a pink marble pillar on the left and a white geometric block on the right. Above the soap, there is a small wooden brush with light-colored bristles.
Close-up of a makeup brush with pink blush on the bristles and a small makeup sponge on the other brush handle, against a beige background.
A lipstick with a muted red color on top of a gray compact case with the brand name 'ROËZEN' on it, against a beige background featuring round beige objects.
Abstract close-up of a textured surface with a pixelated effect, showing blending shades of red, brown, beige, and white.
Screenshot of Reed Clarke online store homepage featuring various beauty and skincare products, including lip balm, facial essence, body oil, and brow gel, with product prices listed.
Close-up of a pipette dispensing a small amount of melted chocolate onto the tip of a tool, with a plain light-colored background.
Close-up of various shimmery eyeshadow pots in black, gold, pink, and red shades stacked together.
A hairbrush with a red rubber base and metal pins, placed on a beige background, with loose light-colored hair strands around it.

“ AD&Co helped us step back and see the bigger picture. They gave us a clear three, six, 
and twelve-month roadmap, bringing structure and consistency to our marketing. The result is a more cohesive brand story and a marketing strategy that finally feels clear and manageable instead of overwhelming. ”

Fiona Stiles
Founder, Reed Clarke

Close-up of a skincare product tube from Soleil Toujours with abstract colorful design and orange text.
Close-up of two fountain pen nibs facing each other with ink drops forming a reflection on a beige background.