Marion Parke

OVERVIEW

Former podiatrist Marion Parke set out to challenge the notion that “beauty is pain,” launching a luxury shoe brand with a twice-patented insole that proved comfort and style could coexist. We created a brand messaging strategy and an elevated visual approach that launched as the “Beauty & Brains” campaign, driving DTC growth.

SERVICES

Brand Strategy

Copywriting

Art Direction

Shoot Production

Photography

Paid Media

Social Content

Omni Asset Creation

A woman wearing a beige satin tank top, black wide-leg pants, a black fleece jacket draped off her shoulders, and snake print high-heeled boots, sitting against an orange background.
A woman with curly dark hair sitting on a beige settee, wearing a white ribbed top, a cream-colored skirt, black high-heeled sandals, and jewelry including rings and earrings. She covers one eye with her hand and looks into the camera with a neutral expression.
A large outdoor billboard with three images of women modeling fashion. The left woman is in a camel coat and patterned dress, the center woman has curly hair holding a brown shoe to her face, and the right woman wears a black hoodie and pants. The billboard features text promoting Marion Parke, a luxury shoes brand, with the phrases "Running in Heels Since 2016" and "Luxury with Beauty & Brains."
A promotional graphic for Marion Parke featuring three images of women in fashion poses, with text in the center reading "An Elevated Balance of Art & Science". The left image shows a woman in a blazer and skirt, the middle is text, and the right image shows a woman in a black pleated skirt and brown shoes.
A woman with curly hair sitting on a wooden chair with a red cushion, wearing a white shirt and brown pants, in front of dark green velvet curtains with the text "Luxury with Beauty & Brains" and the name "Marion Parke".
A side-by-side display of a woman's legs wearing green high-heeled sandals and a black high-heeled shoe, with text on the right side that reads 'An Elevated Balance of Art & Science.'

The “Painful Isn't Pretty” and “Every Comfort Under the Sun” campaigns challenged the notion that beauty cannot exist without pain, while supporting capsule collections. We brought it to life with a sassy, confident voice and bold graphic visuals.

Person relaxing on a white outdoor lounge chair with legs crossed, wearing light pink mesh shoes, a flowing orange and white striped dress, with a towel draped over the legs, near a body of water.
The image features a pair of beige platform wedge sandals on a sandy surface with a blurred swimming pool in the background. Overlaid text reads 'Luxury You Can Actually Walk In' at the top, and 'MARION PARKE' is written at the bottom.
A pair of tan and brown woven leather sandals placed on a circular rattan chair with a woven seat, beside green palm leaves.
Three sections of a fashion advertisement. The first shows a woman in a yellow dress sitting in a chair wearing tan high-heeled sandals. The second shows a close-up of a woman’s feet wearing black high heels with rhinestone embellishments, next to black pants, by water. The third shows a woman in a brown pleated dress walking by a pool, wearing tan strappy high-heeled sandals.
Pair of white high-heeled sandals with bows on the straps hanging on a plant, with a person's hand holding some jewelry in the background.
Close-up of a woman wearing a beige checkered dress with cut-outs, high-heeled pink sandals, and rings, standing outdoors against a blue sky with clouds and green plants.
Three vertical banners showcasing different footwear and fashion styles. The first banner features a woman's legs in white sandals sitting outdoors, with the text "Italian Made, Flawlessly Crafted". The second banner shows a pair of yellow lace-up sandals held against a clear sky, with the text "Painful Isn’t Pretty". The third banner depicts a woman in a yellow dress sitting outdoors, wearing brown sandals, with the text "Luxury You Can Actually Walk In". All banners have the brand name "Marion Parke" at the bottom.
A woman in a yellow dress lounging on a wicker chair outdoors with a glass wall and plants in the background.

“ As a new emerging brand we were struggling to articulate our unique brand POV. Amy and team were invaluable thought partners. They helped guide us through a brand building process which brought focus and clarity. This work has been instrumental to our growth and success. ”

ANNE CASHILL
President, Marion Parke Footwear

Four pairs of colorful sandals arranged on sand, each with crossed straps and the brand name 'Marion Parke' inside. The sandals are in beige, yellow, brown, and black.
A woman sitting on a white wall, wearing a white blouse, ripped blue jeans, and black high-heeled sandals, with a background of green tropical plants.
Close-up of a woman sitting on a wicker chair, wearing white trousers and bright yellow high-heeled sandals with satin bows. Her right hand and forearm are visible, decorated with two large light-colored bangles. In the background, there is a large green plant in a white pot against a neutral wall.

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