Evereve Rebrand

Evereve needed to evolve beyond its bright, youthful look, which was often mistaken for teen fast-fashion brand. To better resonate with its true audience of modern women 35+, we led a brand evolution including creative strategy, identity design and expression, driving measurable gains in acquisition, retention, and growth.

DESCRIPTION

SERVICES

Creative Direction

Identity Design

Packaging Design

Art Direction

Photography

CTV Videos

Catalogs

Social Content

Paid Media

Close-up of a white clothing tag with the partially visible word "EVER" attached to blue denim jeans with orange stitching.
A woman with long red hair smiling while leaning on a wooden chair, wearing a navy blue short-sleeve top, dark blue jeans, and brown platform shoes. She has gold earrings and a chain-link bracelet, holding a patterned handbag with a large gold chain.
A black workout strap with the words 'Evolve Before' written on it in large gray letters.
A woman in a tan leather jacket and wide-legged denim pants standing barefoot inside a room with a wooden floor, holding a straw hat, with a mid-century wooden cabinet, potted plants, and abstract artwork in the background.
Storefront with black brick facade and a large sign reading 'EVER EVE' above the entrance, which features a wooden double door open to reveal clothing inside.
Two fashion posters displayed on a wall surrounded by green ivy, featuring women in stylish outfits.
A woman with dark skin, curly hair, wearing a sleeveless striped jumpsuit, sitting on the floor and leaning back. She is wearing brown platform sandals and jewelry, with a plain light-colored background.
A white shopping bag with black handles hanging against a dark blue background. The bag has the words "EVER EVE" printed on it.
Woman in a navy dress standing outside in front of a white house with palm trees and mountain in the background.
A woman with red hair wearing sunglasses, gold jewelry, a navy sleeveless top, and white pants, sitting in a vintage convertible car with a wooden steering wheel and black interior. She is smiling and enjoying a sunny day.
A woman with red hair wearing sunglasses, gold jewelry, a navy sleeveless top, and white pants, sitting in a vintage convertible car with a wooden steering wheel and black interior. She is smiling and enjoying a sunny day.
A woman wearing sunglasses, a navy blue jacket, and khaki shorts, walking on a sidewalk in front of a building with a decorative concrete block wall and a red door.
Close-up of a woman with brown hair, wearing gold hoop earrings, a blue patterned neck scarf, a navy sleeveless top, and tortoise shell sunglasses hanging from her shirt, standing outdoors with a blurred building in the background.
Page from a fashion magazine showcasing a woman in a navy sleeveless top, accessorized with a blue patterned scarf tied around her neck, layered necklaces, sunglasses, a watch, and bracelets. She is holding keys and a blue handbag, with beige pants and brown boots, sitting on a sidewalk outside a building.
Page from a fashion magazine showcasing a woman in a navy sleeveless top, accessorized with a blue patterned scarf tied around her neck, layered necklaces, sunglasses, a watch, and bracelets. She is holding keys and a blue handbag, with beige pants and brown boots, sitting on a sidewalk outside a building.

“We were looking for a partner who knew fashion, who could work at the speed of retail, and who was willing to take the time to understand the Evereve brand. They bring us new ideas, challenge us, and push us to a better place than we would’ve gotten ourselves. They make us smarter and they make us better, and they help us show up like the brand we want to be. AD&Co is great at execution. They are great at making things beautiful, and they excel at that in a way that very few agencies do.”

TOM NOWAK
Chief Marketing Officer, Evereve

A woman with red hair and earrings smiling at an outdoor event under yellow umbrellas, sitting at a table with a tropical drink.