The idea that beauty is pain is so common with women, they will suffer for style. Marion Parke, a former podiatrist and lifelong style enthusiast, set out to change that. With surgeon-designed comfort and Italian craftsmanship at the core of the brand, we helped prove that you don’t have to sacrifice style to feel good on your feet. We developed a distinct, clever brand voice and brought it to life in our “Painful Isn't Pretty” campaign, using bold, graphic imagery to reinforce the message across channels.