https://www.adandcompany.com/insights daily 0.75 2026-10-02 https://www.adandcompany.com/insights/experienceisthenewbrandequity monthly 0.5 2026-10-02 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/bdddac99-9e98-4644-9828-ee3d15419a2e/brandequity.png Insights - Experience Is the New Brand Equity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/3f62c7e2-158f-430d-adc6-842b564ca38e/launchevent2.jpg Insights - Experience Is the New Brand Equity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/yourcustomerhaschanged monthly 0.5 2026-10-02 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/1790886512754-IX36C8RA7YWW6MVUOFJX/BrandChange.png Insights - Your Customer Has Changed. Has Your Brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/viralbrandstrategy monthly 0.5 2026-10-02 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/9bd126ae-b993-46c8-9dc2-b7fd8fe9e662/VIRAL+POST.png Insights - A Viral Post is Not a Brand Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/editorinchief monthly 0.5 2026-10-02 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/946df0d5-fd07-4b41-bdf2-eca1e9618b34/brand+identity+%281%29.png Insights - 5 Reasons Why Your Brand Needs an Editor-in-Chief - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/womensbrands monthly 0.5 2026-10-02 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/30c46d4e-8881-48bb-89af-ba534e26955d/Ahead+of+Culture.png Insights - How Women’s Brands Stay Ahead of Culture and What Everyone Else Misses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/brandidentity monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/a06adb76-7a47-4b35-96e8-10ec7ee8e79a/Screenshot+2026-09-30+at+1.23.19%E2%80%AFPM.png Insights - How to Strengthen Your Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/brandstorytellingstrategy monthly 0.5 2026-09-30 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/8e2bd94b-fe0a-425a-8089-4ec8565dd7fc/Winning+Brand+Storytelling.png Insights - Why A Winning Brand Storytelling Strategy is Built on Knowing These 5 Answers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/soulofamodernbrand monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/39852205-b2c9-433a-a147-50eed2c12ca7/Who+are+you.png Insights - The Soul of a Modern Brand: Why DNA and Emotional Storytelling Matter More Than Ever - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/insights/catalogcomeback2 monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/b6b7fe59-0659-4d42-bff4-db87db4d0a04/Catalogs.png Insights - The Catalog Comeback: Why Modern Brands Are Betting Big on Print Again - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.adandcompany.com/studio daily 0.75 2026-10-01 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/9c6ea95f-f04c-4b6f-981f-7e4b9db42bb7/image+3.png https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/497cbe10-5716-4621-9738-463f5fbd3b1b/EE_SEPTEMBER_24_40_STILL_LIFE_WHITE_FLATS_036+1.png https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/776342b7-6622-4c71-9751-6c7607e780b2/EE.png https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/73b78244-bb7e-49b5-a933-fc3bcf8cd19f/AmyDemas.png https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/c73761a4-69e5-4cd3-af02-ece6e37dd61d/DaraWeinberg.png https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/92ba13aa-d40b-4f7a-9afd-836334c509ab/CarlyQuaggan.png https://www.adandcompany.com/privacy-policy daily 0.75 2026-09-30 https://www.adandcompany.com/home daily 1.0 2026-10-01 https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/650288a6-61ba-4a48-ad0c-95e1fc59c0cd/CND.png Home Professional nail and beauty brand trusted by salons and consumers alike. AD&Co. produced product campaign creative and content for CND Nail Color, turning color stories and seasonal launches into imagery that connects with the beauty consumer. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/39732ce6-038f-4d3d-9a32-593f2e1845e1/TITLE+BOXING+CLUB.png Home Boutique boxing and fitness franchise. AD&Co. developed brand content and campaigns for Title Boxing Club that drive member engagement, blending culturally relevant creative with the strategic undertones that generate measurable results. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/5bd07b3b-0891-4e6a-8864-70b407707d74/LOVE+CRAFT+BEAUTY.png Home Love Craft Beauty is a clean beauty startup for a new generation of conscious consumers. AD&Co. partnered with Love Craft Beauty on launch strategy, brand identity, and content production — including its IPSY collaboration — building a brand that speaks her language from day one. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/52f161be-d9f6-496c-b5f0-a950d5461e70/RAINBOW+LIGHT.png Home For Rainbow Light, AD&Co. focused on supplements that support the whole family, from kids to teens to adults. We built a visual world representing the full spectrum of modern family life, with a suite of colorful assets designed for use across channels and retail partners. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/00db1162-1c93-49d7-84f5-fe7a4d1c2719/MARION+PARKE.png Home Marion Parke is a luxury women’s footwear brand. AD&Co. partnered with Marion Parke to sharpen its brand point of view and craft the visual and written storytelling — from brand positioning to campaign and bridal collection content. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/2c561c42-4640-4d83-8323-0048c02758e8/REED+CLARKE.png Home Curated beauty e-commerce brand founded by celebrity makeup artist Fiona Stiles — an expert-vetted "superfilter" of essentials and hard-to-find finds. AD&Co. partnered with Reed Clarke on launch strategy, brand positioning, and creative identity, building the story and assets that connect a discerning beauty consumer with products she can trust. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/2ef53eff-cfe0-4013-a37a-393b3de029c0/HINT+WATER.png Home As part of a larger strategy to capture a new younger consumer, Hint Water came to us to create a deep asset library to support their initiative. AD&Co. created two seasonal worlds to deliver a multitude of photo assets to be used across channels and provided to their retail partners such as Target, Walmart and Amazon. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/9198998a-86ac-474d-bb73-25f7f40a9cd7/MONTEFIORE.png Home Montefiore health center in the bronx Hospital that AD&Co. provided account services and support to the marketing team to manage multiple microsoft and manage outside vendors that were building the website. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/6751c2be-f0cb-4709-abf6-9528a950506d/CONDE+NAST.png Home Conde Nast is a global media and publishing company behind the world’s most influential titles. AD&Co. partnered with Condé Nast on editorial content production and creative initiatives, bringing editorial craft and female-consumer insight to premium brand storytelling. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/177a4821-d5e0-4c92-8040-3f67576a3de1/EVEREVE.png Home Evereve is a Women’s fashion retailer for the modern woman aged 35–55. AD&Co. serves as a long-standing creative partner to Evereve, developing brand storytelling, seasonal campaigns, catalog content creation, and editorial content — including talent-led collaborations with Ally Love, Liz Phair, Barbour, and Life Time. Our work keeps the brand culturally relevant and deeply connected to how she shops, dresses, and lives. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/e300f2cb-6a8d-4008-9e3c-041f03bdf379/RENEW+LIFE.png Home Renew Life is a digestive health and probiotics brand focused on everyday gut wellness. AD&Co. developed [brand and content creative] for Renew Life that speaks to the health-conscious female consumer, turning a science-driven wellness category into accessible, lifestyle-led storytelling. Same service as natural vitality and rainbow light. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/1be9f21b-8aa4-45f4-a553-d22999d32f21/ANN+TAYLOR.png Home Ann Taylor is a women’s workwear and apparel brand for the modern professional. AD&Co. led creative initiatives for Ann Taylor, producing brand and editorial content that reflects how she dresses for work and life and keeps her wardrobe relevant season after season. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/c2b7e340-d8fa-4f62-bcee-1fa2934177b5/AP+CHEM.png Home AP Chem is a science-forward, age-decelerating skincare brand founded by a dermatologist for Gen X and Xennial women — clinically driven results without the luxury-price markup. AD&Co. partnered with AP Chem on launch strategy, brand identity, and content production, shaping a distinctive, stigma-breaking point of view and the creative to introduce it to her. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/ddf5792e-8fd3-430d-a58e-d54d132002ce/NEOCELL.png Home Collagen-supplements brand NeoCell came to AD&Co. wanting to set themselves apart from their competition through a science-backed yet relatable brand story. We delivered on this by strategically building a brand color palette inside the scenes of everyday wellness, positioning NeoCell as a versatile recipe ingredient to appeal to a discerning and health-conscious consumer. In more recent work for the brand, we pushed this one step further by producing modern lifestyle assets for social media that worked to contextualize the product within its target market’s daily routine. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/9b0d6c3d-0a59-40e6-98b3-b2433dd3fe26/CLOROX.png Home The Clorox Company is a consumer packaged goods leader with a portfolio of wellness brands. AD&Co. led brand strategy and creative development for several of Clorox’s wellness brands, connecting everyday health and wellness products with the female consumer through insight-led storytelling. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/1cf32dab-73f1-4d32-aa68-7f75160482b9/PIER+1.png Home AD&Co. repositioned Pier 1, the legacy home décor retailer, as an authority in home style after shifting consumer expectations left the brand feeling dated. The agency created the “A World of Possibilities” campaign, which replaced price-focused messaging with curated, mood-driven storytelling built on Pier 1’s product depth and design range. As part of the campaign, the Color Crush series featured eucalyptus, ochre, and indigo blue from August through October, with hero products shown in weekly commercials, photography, and digital content. The work refreshed Pier 1’s brand perception and increased engagement, store and online traffic, and sales. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/efb4b167-5d31-40e0-bf1a-38bbc4bfc783/REVLON.png Home For Revlon’s industry-leading nail care brand CND’s newest product line of vibrant nail colors, AD&Co. defined a signature spirit of fashion-forward playfulness with The Bright Out Collection. We launched bold, punchy seasonal campaigns for each collection with the goal of activating this brand’s playful essence with distinct personality and artistic nuance, along with an anthemic video to bring the positioning of “Radiate Color” to life. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/c148616a-e3ad-430b-8a4b-08fed6127a26/CHICOS.png Home AD&Co. helped Chico’s, the women’s apparel and accessories retailer, reclaim its original identity for a new generation, making the brand feel fresh, modern, and unapologetic for Gen X women. Known for decades as a destination for bold women drawn to global style, statement jewelry, and rich textures, Chico’s had seen its signature sparkle diluted as trends shifted and the retail landscape grew more crowded. Rather than reinventing the brand, the agency anchored the season in global influences and storytelling aimed at the “Chiconista,” Chico’s confident, self-assured muse. The campaign’s visual world drew on Moroccan architecture and design to showcase the collection and bring the brand’s heritage to life. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/fcb4a641-ad93-4f08-8a35-b8aab9eff7e7/LOFT.png Home Loft is a women’s apparel brand known for approachable, everyday style. AD&Co. led creative initiatives for Loft, developing brand and editorial content that connects with her everyday wardrobe and the real moments she dresses for. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/9dc9a0bf-885e-48a0-a279-92324eb8188e/BVLA.png Home Handmade legacy jeweler BVLA came to AD&Co. at an Inflection point for the brand when fine piercing jewelry was on the rise and new players were stealing market share. We developed a new brand positioning to elevate perception among female consumers and used that renewed energy to refine their visual identity and photography. We started by refocusing content to highlight design and craftsmanship, layering in visual cues like stark white backgrounds against dramatic jewelry pieces to showcase the meticulous detail and artistry in their collections. We tailored these fresh assets across their POS collateral, printed look book, social media, and website. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/5d877fb8-bdff-459c-b150-1e2e1b8f373b/CALM.png Home For leading wellness and supplements brand Natural Vitality, AD&Co. created a visual approach for the relaunch of Calm, their bestselling magnesium line, which was especially popular with women. We painted a world of quiet serenity found through simple self-care moments, using relaxing color palettes to further evoke a state of wellbeing. From there, we wove visual storytelling cues into a co-branded partnership with popular meditation app Calm that aligned perfectly with their target audience. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/bc871af7-4bd4-4bc0-b776-6a6442f9a00b/IPSY.png Home Naie River is label-defining, limitless, edgy, confident. They define inner and outer beauty and therefore the perfect creator for us to partner with IPSY, a retailer whose values, mission and demographics align and the reason they selected this campaign video to help promote their Love+Craft+Beauty collection. All around, this partnership exemplifies the epitome of authentic collaboration between a retailer (IPSY), a brand (LCB), and creator (NAIE), a formula architected from concept to completion by AD&Co. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/4a8af01f-6d41-4f21-8287-714bf2ca7b23/ULTA.png Home We relaunched Ulta Beauty’s private label, Ulta Beauty Collection, with a renewed focus on clean, cruelty-free makeup targeted at Gen Z women. We partnered with the brand to bring their vision to life through a content strategy, refreshed visual Identity around the playfulness of the brand, highlighting product formulations inspired by trend-watching around our target consumer. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/534efee2-9af3-4c7f-9eac-7d78104f4da4/TUMI.png Home AD&Co. brought Tumi’s new Alpha Bravo collection to life in a campaign featuring actor and brand ambassador, Daniel Henney. The rugged outdoor yet elevated feel of the creative approach gave the military inspired bags a fresh world to exist within. Positioning this collection for adventures and the style conscious weekend warriors was a welcome departure for a brand that’s synonymous with a slick jet set and more corporate lifestyle. https://images.squarespace-cdn.com/content/v1/6ab563c21a033a3e86bd60f8/a2840293-12eb-4dbb-bc94-3650da82c5a3/ALEX+EVENINGS.png Home Alex Evenings is a leading women’s occasion wear brand best known for its flattering fits and accessibility across department stores and direct-to-consumer channels. With decades of recognition in the mother-of-the-bride and special event categories, the brand had earned loyalty for its quality and value. However, as women, style and culture evolve, Alex Evenings found themselves in a rapidly shifting landscape without a playbook for how to elevate and express their true competitive edge. 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